Mobileye driver-safety technology showcased to President Obama during Israel visit

Mobileye, the world leader in Advanced Driver Assistance Systems (ADAS) — and whose technology is based on pioneering research by Amnon Shashua, the Sachs Family Professor of Computer Sciences at the Hebrew University’s Rachel and Selim Benin School of Computer Science and Engineering — presented its driver-safety technology to US President Barack Obama during his March 20-22 visit to Israel.

« We are honored to be presenting Mobileye’s life saving technology to President Obama, » said Prof. Shashua, who is Chairman of Mobileye’s board. « This is a unique opportunity to display the range of safety applications offered by our monocular vision system, powered by Mobileye’s System-on-Chip (EyeQ). We are proud to have been chosen to represent Israeli ingenuity and innovation. »

While Mobileye’s existing solutions fully comply with current safety regulations, the Mobileye team is hard at work on the next generation of products. Among these are General Object Detection, 3D World Representation Based on Motion, Animal Detection, Road Profile and Traffic Light Recognition. Another significant application of the existing technologies is Self-Driving technology, scheduled to be unveiled in the summer of 2013. It is expected that by the close of the decade, Mobileye’s solutions will become the standard in almost every vehicle as the primary safety equipment. This will dramatically reduce the number of fatalities in car accidents and as such, is set to become the number one factor in saving lives in the world. Over 1.2 million people are killed each year in car accidents around the world, and 20-50 million sustain heavy injuries. In America alone 33,000 people die each year on the road, averaging one person every 15 minutes.

Mobileye is a world leader in the development of Advanced Driver Assistance Systems (ADAS). The company’s unique monocular vision-based platform, driven by its proprietary chipset and algorithms, works as a third eye to mitigate and reduce the risk of collision. Mobileye was founded on the basis of a patented technology which was invented by Prof. Shashua and commercialized by Yissum, the University’s technology transfer company, under a dedicated start-up formation track. Headquartered in The Netherlands, Mobileye has offices in the United States, Israel, Cyprus and Japan.

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The source of this article is the Department of Media Relations of Hebrew University.

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