Israeli water companies to compete for Massachusetts prize

By: Israel Newtech-

In a match-up of pioneering water technology companies, industry leaders from Israel and Massachusetts will team-up for the Water Export Technology (W.E.T.) Revolution Competition. The business contest is being run by a delegation of 48 executives from the Massachusetts water industry cluster, which will travel to Israel in December to develop partnerships that help satisfy the world’s thirst for water.

The competition’s goal is to identify successful Israeli water tech companies that are ready to enter the U.S. market. “The judges will be looking for companies with compelling technology, customer traction, a strong management team, a solid business plan and a focused go-to-market plan. To win this competition, they will need to demonstrate readiness to compete on the global stage. The winner will receive unprecedented access to the Massachusetts water cluster which could springboard entry into the U.S. market by connecting them with potential customers,” said Earl Jones, a partner at Liberation Capital, which has invested in an Israeli water technology company. Jones is also a co-chair of the delegation, known as the Massachusetts Water Innovation Mission to Israel.

The prize package for the winner of the Competition includes airfare and five days of hotel accommodations for the company’s CEO to visit Massachusetts in the spring of 2013. While in the Commonwealth, the CEO will be introduced to potential channel partners, customers, investors, government officials, and business partners who can help the company make Massachusetts its home-away-from-home as it enters the U.S. market and leverages the state’s water industry cluster for global market access.

“Israeli water technology is known throughout the world in fields such as water treatment, water reuse, desalination, and drip irrigation. We are so pleased to be working with our long-time friends in Massachusetts to recognize, commercialize, and develop export markets for Israeli R&D and proven technologies,” said Avi Hasson, Chief Scientist of Israel. “Our partnership with Massachusetts in fields like life sciences, information technology, and cleantech will now add water innovation to our deeply-networked economies.”

“Water innovation is both a strategic imperative for Israel due to our arid environment, and also a compelling opportunity to export our know-how to global markets for applications in drinking water, industry, wastewater treatment, reuse, and agriculture. Massachusetts is a natural partner for us because of our complementary strengths in research and academia, engineering, goods and services, and investment,” said Oded Distel, Head of Israel NewTech, the country’s national program aimed at promoting Israel’s water and sustainable energy sectors.

Applications to enter the Competition are available now at , and are due by Thursday November 29, 2012. Up to six companies will be chosen as finalists, each of whom will pitch its business plan and technology to the judges and an audience of senior water industry executives at an invitation-only event in Tel Aviv on Tuesday, December 18th. More details about the Competition are available on the website.


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