Kovel / Fuller agency uses Actus Digital Monitoring service to feep a close eye on its creative distribution

Actus Digital, a developer of web-based media monitoring, content repurposing and verification solutions for broadcasters, announced today that the US-based Kovel/Fuller agency has implemented the Actus Platform monitoring solution comprised of the Actus View and Actus AdWatch modules. Featured recently on AMC’s The Pitch, Kovel/Fuller is a star agency representing a large stable of marquee brands such as Mercury Insurance, CashCall Mortgage and Sizzler Restaurants. Kovel/Fuller will use the Actus technology to monitor the company’s creative campaigns, ensuring they are distributed according to plan and to the high-level quality Kovel/Fuller is known for. Actus CEO Sima Levy comments, “What is unique about Actus is the integration of technology and capabilities. Actus provides several major components integrated into one platform. This is incredibly cost-effective and much easier for media organizations and advertising agencies like Kovel/Fuller to manage. Actus customers have one integrated system for monitoring and managing their advertising assets as opposed to a fragmented setup that utilizes different applications that are far less productive and more costly. For example, Kovel/Fuller combined ad detection and monitoring in one system. One box, one interface … fast, simple-to-use, highly accurate and incredibly cost-competitive.”


“We have evaluated a few leading systems in the market and realized that Actus solutions are innovative, answer all our specific requirements as well as future requirements, using best-branded hardware, and all in a cost-effective way. We were also surprised by Actus implementation, one server for a large quantity of channels. We are happy with the Actus View and AdWatch modules, as well as its professional service,” says Corey McCloud, director of information technology at Kovel/Fuller, LLC.

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